If you find yourself returning to the job market after a lengthy absence, odds are you’re one of millions that isn’t yet prepared for 21st century job hunting. In a dramatic departure from the country’s last recession in 2001, physical networking, social media networking tools, and transitional volunteerism (largely from contacts gained utilizing the former) are at an all-time high. Whether you’re looking for advice on formulating a comprehensive online presence, finding industry-specific groups to join, or putting your skills to use during the job hunt, following this advice will leave you with a sustainable and eminently flexible plan to market yourself in this new era of economic globalization.
Beef up your social media If you think LinkedIn has something to do with sausage, it’s time to enhance your social media presence. Create a BriteTab online resume and further extend your reach. By uploading your digital portfolio and sharing it with friends and co-workers (and even putting a link on your business card), you’re exposing millions to your body of work and potentially creating new connections that could lead to jobs without even knowing it. Make an industry-specific blog or Twitter account to share your thoughts on news, insights, and big moves that are shaping the space you hope to re-enter. Use QR codes on your business cards so smartphone users can instantly input your contact data. See where this is going?
Meet and greet Not only is one expected to maintain an online web of networking tools, it would also behoove them to join industry-specific groups such as the Public Relations Society of America (PRSA) or other professional organizations that place you one-on-one with other professionals, hiring managers, and speakers that help you gauge current industry advancements and map your course for re-entry. These networking events should remain a staple of your life even after you’ve been hired to help attract clients, remain in touch with the executive scene, and get in touch with those on the cutting edge whom you just might run into again. It never hurts to cultivate a friendly face.
Master the informational meeting The informational meeting is a particularly useful tool if you’re a recent grad. Having been in your position themselves, executives are far more likely to acquiesce if you take the initiative to reach out for a brief get-to-know-you session. Master your 30-second elevator pitch, research the company (and the executive, if possible) beforehand, and set a news alert for their company to create the perfect opportunity for sporadic follow-up to keep you front-of-mind as positions become available.
Volunteer! Nonprofit groups are among the hardest hit entities in this recession environment. As millions clamor for assistance due to job loss or foreclosure, the agencies are in turn struggling to attract new financing to meet demand. Lending your assistance, industry-specific or otherwise) to an organization close to your heart can lend more experience to your resume, keep you occupied during job-seeking downtimes, provide an applicable anecdote during interviews, and help ease overall stress.
