Personal branding links your passions, key personal attributes, and strengths with what you can offer in a clear message that differentiates your unique promise of value and resonates with your target audience (your employer). Branding is about adding value to your customers, to your management, or to investors. Branding generates a chemistry between you and your potential employer. Allowing your employer to relate to you or sense a personal connection with you while still reviewing your skills will take you, and your resume, to the top. To improve your personal branding, you must keep in mind what sets you apart and allow these qualities to guide your career and business decisions.
•Communicate who you AUTHENTICALLY are: This is very important when you are keeping in mind how you can improve your personal branding. You need to get the point across that you can add value to a company because of whatever unique talents you happen to possess. Do not lie, or make up attributes, otherwise you won't be able to follow through. Rather, keep in mind what you have been known for and apply how this can help the company you are seeking.
•Don't change who you are. Don't change your image: Personal branding is not about changing, it is about up-playing what you already have. To remain authentic, you need to have already possessed something that makes you unique, don't adopt some quality just to improve your personal branding. If you change your image, you won't be showing how your personal attributes or skills can benefit the company, you will be conforming to what you think the company wants, which, in the end, won't be what they want. Your personal brand is about what you can deliver, not how you look.
•Wording matters: If you remain authentic, you also have to be sure your wording is correct. It is a tough economy and many companies are struggling to stay afloat. Therefore, wording how you can add value to their company will be vital when they pick up your resume. If you can successfully word how you are uniquely able to add value so the company succeeds, even in this down market, you will prove to your employer that you are a team player, looking out for the company.
Everyone has a brand. You are judged based on the impressions you make and you constantly have to sell yourself to your "audience". You are a brand and you want to be sure you market your skills effectively. To improve you personal brand, it is not about changing yourself, it is about letting who you are shine through and applying it to how it will help your company. The whole point in improving your personal brand is to add value to people's lives. It is a self-promotion that only you have control over. The more people you know, and the more networking you do, the better your chances or getting your personal brand noticed.
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